Jex Musa is an entrepreneur from Austin, Texas. She recently launched her startup, byJex, to help men (especially men in tech) dress better. We were able to catch up with her and ask her a few questions.
Can you tell us a little about yourself and how you became involved in startups?
I sort of stumbled into the startup world in the last year while looking to gain new experiences in new media. After working in the science field for a few years, I realized I wanted to become part of something that was communicating new ideas to a larger audience (that path meandered a bit from co-creating an online evolution magazine to joining the tech world). Now I’m part of this great community of startup folks that are incredibly encouraging and knowledgeable.
On your Zerply bio you have a pretty advanced biology degree as well as a social media degree. Do you find that your education in those areas have helped you become a better entrepreneur?
Absolutely! My science background has given me a really strong foundation in analyzing situations with an objective eye as well as the drive to go out and do ridiculous amounts of research if I need to learn something new. Right now I’m working on a way to provide standardized sizing across some of my favorite men’s clothing sites/stores.
How did you come up with the idea and vision behind byJex?
The tech startup world is, as we know, overwhelmingly full of smart, laid back guys. I remember reading a criticism of Zuckerberg that he had all the money in the world and still showed up to board meetings in a hoodie. Now, there’s nothing wrong with hoodies, but there is a time and a place for them. I was seeing similar wardrobe choices with some of my good friends who are startup founders. These guys want to dress better, but they either have no idea how to do so or lack the time to devote to it. This gave me the idea to help them get there with one-on-one consultations and shopping excursions, subscription-based consultations, roundtable discussions with other like-minded guys, and video tutorials. The great thing about byJex is that my clients are used to working virtually which makes it even easier for me to help them from any location.
By improving a person’s wardrobe, you also improve their self-confidence. I’m seeing a change with my clients where they feel better about going to business meetings and giving lectures because what they’re wearing is getting noticed for the right reasons (it looks good!).
How has the reception been from those receiving the byJex newsletter so far?
Subscribers have been great so far by providing feedback and letting me know what works and what doesn’t. One of my clients purchased almost every color of travel denim that Bonobos put out this season after I included one in my email (this was a guy who’d never owned more than two pairs of pants before). Those are the kinds of style choices that will get you noticed that guys don’t typically think about. I love hearing that a reader bought something I recommended and then was complimented out on the street while wearing it.
Do you have any practical tips for men who want to dress better, but don’t feel like changing too much?
FIT. FIT. FIT. I can’t stress this enough: buy clothes that fit your body type and are flattering, not baggy! Don’t be afraid of adding a little edge to your outfit. And, of course, sign up for the byJex newsletter! Want more tips? Follow byjex on twitter or tumblr. Like what you see? Why not endorse Jex on Zerply.